Gartner: Half of enterprises are wasting money on social media

Getting a positive return on investment from a social media campaign is about more than tracking the number of your Facebook fans and Twitter followers. It's about linking the social strategy to measurable business objectives, according to Gartner, which says most businesses aren't doing this.

Source: http://www.infoworld.com/d/applications/gartner-half-of-enterprises-are-wasting-money-social-media-192451?source=rss_applications

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