Twitter's in-the-moment stream of quick comments and links might seem tailor-made for those with short attention spans, but the company is rolling out changes that will make tweets more interactive, including the ability to access mobile apps from inside a tweet.
The changes were presented to developers on Tuesday evening and will be supported in updates to Twitter's Android and iPhone apps that were announced Wednesday, as well as in updates to mobile.twitter.com and Twitter's main desktop service.
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