Why Oracle bought Eloqua, and what it means for the market

Oracle surprised many tech industry observers by announcing Thursday it would pay $871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

But a closer look at the deal reveals a number of probable motives for Oracle, as well as what effects the deal could have on the market.

Source: http://www.infoworld.com/d/the-industry-standard/why-oracle-bought-eloqua-and-what-it-means-the-market-209652?source=rss_applications

MOODYS MISCROSOFT OFFICE MICROSOFT MICROSEMI MICROS SYSTEMS