You Suck at Search

Not you of course, but everyone else sucks at searching, which is why usability expert Jakob Nielsen believes you should re-think your website's search tools. "Having varied vocabulary words spring from their foreheads wasn’t a survival skill for ice age hunters," writes Nielsen, "so most people today can’t think up good queries without help." It's up to you -- and your site -- to help them.

Source: http://www.webmonkey.com/2013/03/you-suck-at-search/

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