The W3C has announced a new co-chair, Ohio State law professor Peter Swire, who will take over the group's effort to create a "Do Not Track" web standard. The Do Not Track header, already available in most browsers, is designed to stop advertisers from tracking your movements around the web.
Source: http://www.webmonkey.com/2012/11/new-w3c-co-chair-steps-into-do-not-track-fray/
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