Servers: Ultimate Silicon Valley Perk: Custom Chips From Intel and AMD

Asked if Intel customizes microprocessors for its biggest customers, Diane Bryant said: "Yes." She didn't go into details, but her words shine a light on another part of the big-time chip business that's rarely discussed. There are cases where chip makers such as Intel and AMD will provide certain customers with chips that other may not have access to -- and this could become a key battleground as web giants such as Google and Facebook extend their efforts to redesign the hardware underpinning their massive web services.

Source: http://www.wired.com/wiredenterprise/2012/09/intel-amd-custom-chips/

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