They Did It for the Reblogs: Art Poppers MS MR Create Tumblr-Influenced EP

Tumblr came first for the members of indie art-pop duo MS MR, who optimized their debut EP, Candy Bar Creep Show, for the popular microblogging site. Musical acts increasingly use Tumblr to reach listeners, and MS MR's method made it easy for fans to reblog more than just a single track or image. The New York duo released a series of tracks, remixes, photos and videos exclusively through the microblogging site to build buzz for Candy Bar Creep Show, including the trippy image-collage video for "Ash Tree Lane," which premiered Monday.

Source: http://www.wired.com/underwire/2012/09/ms-mr-tumblr-album/

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